Our story · 2011 – 2026
Fifteen years
of checking in.
Fashion Room Service was born in 2011, in the middle of a difficult time for the country, from a simple idea: open the doors of a hotel and let designers turn every room into their own world.
Organised by OZON Magazine, it has become the leading platform for new trends and fashion brands in Greece, bringing together more than 300 designers, brands and artists across Athens and Thessaloniki.
Milestones
From one rainy afternoon to a fifteen-year institution.
2011
The first check-in
On a rainy Saturday afternoon in February, the concept comes to life at the Semiramis hotel in Kefalari, with 12 designers and ABSOLUT as sponsor.
2012
St. George Lycabettus
The third edition fills the rooms of St. George Lycabettus and ends with a big party on the hotel’s sixth floor, as part of the 4FASHIONSHAKE Days.
2013
2018
Fashion Event of the Year
Recognised as Fashion Event of the Year, an award shared with every designer, partner and guest who made it happen.
2021
Best in Fashion, again
The Best in Fashion awards name it Fashion Event of the Year for the second time.
2022
The Athens comeback
A Christmas edition at Moxy Athens City welcomes 2,000 visitors and more than 26 designers and brands.
2025
Record crowds
Thessaloniki closes its biggest edition yet, with record attendance at Colors Urban Hotel.
2026
Fifteen years
The anniversary season: Colors Urban Hotel’s new wing in Thessaloniki, and a first check-in at the President Hotel in Athens.
The address book
Hotels we’ve checked into
Athens
Semiramis · St. George Lycabettus · Y Hotel · Fresh Hotel · Grecotel Pallas Athena · City Circus · Hilton Athens · Brown Lighthouse · Moxy Athens City · Radisson Blu Park · President Hotel
Thessaloniki
Excelsior · Porto Palace · Colors Urban Hotel
As featured in
LIFO · Athens Voice · Bovary · Athinorama · Esquire · Oneman · Popaganda · Marie Claire
Curated by OZON
Born at a magazine.
Fashion Room Service is created and curated by OZON Magazine, the Athens-based magazine for fashion, music and art. The OZON team works with every participant, from the styling of the room to the coverage that follows.
Presented with
